UX Case Study

End-to-End Product

Prototype

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End-to-End Product

This case study demonstrates my leadership and contributions on an end-to-end product concept, including user research, synthesis, ideation, ideation, design, usability testing, prototyping and presentation.

Project Scope

Concept APP

Affiniti

TEAM

Trish Brownlee, Art Director
Nick Law, UI Lead
Kimberly B.E., UX Designer
Katia Jimenez, UX Designer

My Contributions

User Interviews
Market Research
Affinity Mapping
Persona & Journey Map Layout
Illustration and Wireframing
Usability Testing
Prototype Build
Client Presentation

STEP 1 – RESEARCH

PROBLEM SPACE

With the state of the world still remote, it is harder than ever for people to find connections, romance, and love.

Opportunity

An app designed to help users attend virtual events based on their identity and interests. Affiniti comes with a built-in personal assistant and ultimate wingman to help you make connections during these live virtual events to find friendship and maybe something more….*wink*wink. Designed as an alternative to the swipe culture of dating apps, Affiniti brings back the fun, possibility, and mystery of meeting people, and letting sparks fly!

Market Research

Persona

Journey Map

STEP 2 – SYNTHESIS

Using our research, our team was able to create a persona and journey maps that gives insight into the user and problem space. We were able to use this feedback along with our market research to determine key features needed to create a proof of concept app: Affiniti.

MoSCoW Map

STEP 3 – IDEATE & DESIGN

Our team went into design studio to create various iterations of the product, beginning with low-fi sketches, leading to a mid-fi wireframe for usability testing.