Creating Personas & Journey Maps
This case study demonstrates synthesizing various research methods such as screener surveys, interviews, trend research, card sorting and more to create personas and journey maps.
With the state of the world still remote, it is harder than ever for people to find connections, romance, and love.
- Opportunity: Create a dating product that connects users during COVID in new and outside-the-box ways.
- Conduct research through user surveys, interviews, and testing
- Compare dating sites and research trends
- Conduct affinity mapping to discover patterns and insights