Creating Personas & Journey Maps
This case study demonstrates synthesizing various research methods such as screener surveys, interviews, trend research, card sorting and more to create personas and journey maps.
Project Scope
Concept
- Affiniti: A social gathering app
TEAM
- Trish Brownlee
- Nick Law
- Kimberly B.E.
- Katia Jimenez
My Contributions
- User Interviews
- Market Research
- Affinity Mapping
- Journey Map Layout
- Persona Layout
- Feature Analysis
Persona
![affiniti-persona](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-03.png)
Mood Board
![affiniti-moodboard](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-04.png)
Overview
PROBLEM SPACE
-
With the state of the world still remote, it is harder than ever for people to find connections, romance, and love.
Opportunity
- Opportunity: Create a dating product that connects users during COVID in new and outside-the-box ways.
Research
- Conduct research through user surveys, interviews, and testing
- Compare dating sites and research trends
- Conduct affinity mapping to discover patterns and insights
![Screen Shot 2022-06-16 at 7.30.08 AM](https://trishbrownlee.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-16-at-7.30.08-AM.png)
![Screen Shot 2022-06-16 at 7.32.02 AM](https://trishbrownlee.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-16-at-7.32.02-AM.png)
Journey Map
![affiniti-journeymap](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-02.png)
Affinity Mapping Process
Outcome
With our research, our team was able to create a persona and journey that gives insight into the user and problem space. We were able to use this research to determine key features needed to create a proof of concept app: Affiniti.
Market Research
Problem Statement & How Might We
Competitive Matrix
![affiniti-CCMatrix](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-07.png)
Feature Analysis
![affiniti-08](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-08.png)
MoSCoW Map
![affiniti-MoSCoW](https://trishbrownlee.com/wp-content/uploads/2022/06/affiniti-06.png)
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